Mercedes Benz All The Way
Of the world’s greatest car brands, Mercedes Benz is part. It is a name to reckon with when it comes to the automotive engineering. It is universally known, and in some parts of the world is almost considered a currency. What possibly prompted its parent company, Daimler Chrysler, to initiate brand development? Matching steps with the fast economic developments and to further the goodwill of Daimler Chrysler, the company is constantly engaging in brand development activities. Further your knowledge on mercedez at used mercedes benz.
Mercedes Benz wanted to remain true to its record of innovation and growth, but the brand has been hampered by an accumulation of design formats and brand guidelines. Unlike Daimler Benz before, Daimler Chrysler doesn’t have Mercedes Benz as its only major brand now. It thus became important to clearly differentiate the brands, on the basis of their internal and external attributes.
Today, it is common to see most cars featuring similar specifications, quality and performance; all the more reason for Mercedes Benz to maintain its uniqueness in the industry. Appointing one of the best advertising firms for the assessment of the then current situation, by their brand management department in 1999; was indeed their very first step. The measure to make use of advertising firm aimed at creating a world class brand design and come up with better practices to promote online advances. Via their extranet, this particular system was to be made available to audiences around the globe; both external and internal, like dealers, agencies etc.
The incorporation of the brand values to develop a basic statement known as Brand expression to convey the special heritage was to be developed. Both online and in print, this Expression underpinned the team’s work for the entire project.It focused people’s thoughts on the brand. The Brand Design System, further included 3 more components; namely General Design Elements, Specific Design Elements, as well as Basic Design Elements. To read other mercedez articles make sure to visit melbourne mercedes.
Constants forming the basis of the brand, such as typefaces, brand marks, colors etc, fall under the head of Basic Design Elements. Its brand mark, the three pointed star was basically left unchanged; but received some modifications for the web. Guidelines on the stationery, the exhibitions, web design and other applications constitute the general design guidelines for the brand. With the growing rage of the internet, web presence has become vital for any business today; stressing the importance of web designing.
Specific Design Guidelines involve applying the two above mentioned parameter heads in respect to specific areas of the business or to specific sub brands of the service. This basically helps the sub-brands meet their personal needs too, while functioning within the broader framework of the brand. The technology that makes the guidelines available to users is, in itself, an expression of Mercedes Benz values as much as a means to an end. Using the digital technology for its external and internal uses, the brand plans to manage its already famous e-branding.
It is the users that have been focused on, while technically developing the guidelines. The services such as online information, searches, help desk and other similar features are available to the users 24 hours a day now, just using a desktop. The screen can be magnified and navigation is extremely simple to help users get through it easily.
This Brand Design System of Mercedes Benz, being accessible, user friendly as well as comprehensive, is unparalleled. To conclude, this user friendly, accessible and comprehensive Mercedes Benz Design System is actually quite remarkable. At a glance distinctions between brands within a company needed to be precisely defined, both internally and externally.
There should be a clear definition of the interpretation of brand expression in such a big global project. Thirdly, the functionality of a website should take precedence over its aesthetics.
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